WELCOME TO THE POST-FACT WORLD

Misunderstanding Population Beliefs

Mismanaging Brand & Reputation

Misunderstanding Buyer Needs & Desires

Today, every person is an author and no single authority holds sway over hearts, minds and behaviors. Relying on traditional marketing methods results in misspent budgets and tarnished brands, as well as policy and product failures.

THE MARKETING REVOLUTION HAS BEGUN

New technology provides the way to market effectively to new generations of consumers. By discovering the full range of your customers’ beliefs about you, your brand and your competitors, Narrative Analytics shows the way to success.

WHAT IS A NARRATIVE?

A narrative is a story a person tells his or her self and others to express deeply held beliefs around an idea, an industry, a brand, a product, or a cohort. A narrative articulates feelings and drives actions.

Societal

For too long, a small group in our nation’s capital has reaped the rewards of government while the people bear the cost. Washington flourished, but the people did not share in its wealth. That’s finally changing.

Industry

Big Sugar is just like Big Tobacco, knowingly pushing addictive products that cause disease and death. They need to be taxed, regulated and taken down.

Corporate

Our company is like a family. We look out for each other and we have each other’s back. And because of that, I give everything I have to this place. Sure, it’s about profits, but it’s also about commitment.

Individual

Don’t label me. Older generations want to call me a Millennial, or group me with people from my race or based on who I love. They’re missing the fact that I’m just being me. An individual, current with the times.

NARRATIVE IMPACT: FIND KEY NARRATIVES IMPACTING YOUR BUSINESS

From the vast universe of social and traditional media outlets, our algorithms screen millions of data points to identify the narratives that drive actions and attachments in the real world.

FACTS, EVENTS, NEWS ASSERTIONS, FAKE NEWS

BEHAVIORS ATTITUDES

THREE FORCES DRIVE NARRATIVE ANALYTICS

MEDIA

The explosion of social and professional media sources creates an unprecedented data set

TECHNOLOGY

Breakthroughs in natural language processing, machine learning and data science revolutionize methodology

MARKETING

Advances in marketing analytics enable data-driven insights

THE MARKETING REVOLUTION HAS BEGUN

New technology provides the way to market effectively to new generations of consumers. By discovering the full range of your customers’ beliefs about you, your brand, and your competitors Narrative Analytics shows the way to success.

READY FOR THE DEEP DIVE?

The Narrative Analytics Difference:
How to Achieve Success in a Post-fact World

DOWNLOAD DATA SHEET

START YOUR HERO’S JOURNEY NOW

CONTACT US