One of the most important goals for any marketer–or any company for that matter–is to understand customer needs well. Through…
It’s Back to Campus time and many college students are returning to campus after a long pandemic absence. With the…
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
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As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…
As we mark the one-year anniversary of US pandemic lockdown, we wanted to look back at how a key segment…
You’ve probably heard of Machine Learning (ML), and may be familiar with the idea that ML is a way for…
What is Machine Learning? Increasingly, marketers, researchers and change agents are turning to leading-edge technology to enhance their craft. You’ve…
As a leading player in using market insights to predict consumer behavior, Nielsen was interested in how consumer perceptions differed…
Small Businesses is one of the audience segments we monitor with our Content Optimization Solution, which is designed to help…