NARRATIVE MATTERS
Narrative Analytics enable us to better understand human expressions. Discover what the data shows us.
A Deep Dive into Protagonist’s Trust Index
In 2021, ESOMAR, the leading global market research industry organization, invited Rogier Verhulst (LinkedIn’s Head of Market Research) and I…
Latest Posts
The Delta Variant and Summer Travel
As we explored in the previous two articles, attitudes toward summer travel have shifted from pre-pandemic years to the current…
How Vaccination Rates May Affect Summer Travel Narratives
With summer fully underway, and many Americans embracing summer activities after the long pandemic, we are looking at how narratives…
Protected: Project Highlight: Small Business Audience Report (Q2 2021)
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Summer Plans Evolve As US Enters Post-Pandemic Period
It’s officially summer, when we traditionally enjoy neighborhood barbecues, outdoor concerts, and especially travel. The pandemic, of course, has changed…
Different Attitudes about WFH among Gender Groups
As the pandemic continued to change the way we worked, the WFH conversation evolved. The volume graph below shows how…
Understanding Differing Generational Attitudes about Work From Home
As many of us are confronted with the milestone of spending a year in shelter-in-place, we also confront the anniversary…