LinkedIn Features Protagonist and Narrative Analytics in Blog Post

Rogier Verhulst, LinkedIn’s Sr. Director of Central Market Research, Operations and Product Marketing highlighted Narrative Analytics in a recent blog post.  Rogier and Protagonist’s Jeff Marshall recently co-presented at the Insights Association’s Converge Conference, where they explored the work LinkedIn and Protagonist have conducted together to better understand SMB’s, a strategically important audience for LinkedIn.  In the presentation and blog post, Rogier describes in detail the advantages Narrative Analytics offers over traditional market research methods.  Read the full blog post here.