CHALLENGE


The public conversation is hot and set in stone

NARRATIVE TREND

When people’s deep narratives are shouting so loud they can’t consider another point of view, the needle’s stuck. Taking the other side head-on is not the way to win the battle. You know because you tried that already.

SOLUTION


Protagonist shows how to sidestep gridlock

Narrative Analytics combines data science and human expertise to uncover what people really feel about your brand & products to show CMOs how to find the whitespace to turn a polarized discourse in a new direction.

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“Reshaping a big cultural conversation requires identifying the narratives in play, understanding the ones that are favorable, unfavorable, neutral, which ones are shapeable, which ones are fixtures in the discourse, that you have to move with rather than against. You go against their grain at your peril.”

Aaron Harms, EVP of Product, Protagonist

CUSTOMER SUCCESSES


Protagonist helps CMO’s reframe the conversation to win the battle

Narrative Analytics helps CMOs find the adjacent narratives that foster consensus and forward motion.

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