CHALLENGE


UNCERTAINTY IS THE ENEMY OF MARKETING SUCCESS

The usual suspects

The mysterious demographic

The narrative landscape

Making the wrong bets with your marketing budget can hobble your company. Crucial segments of your target market seem inscrutable. Unless you know what motivates your customers, they’ll turn their backs on you.

SOLUTION


PROTAGONIST SHOWS WHICH NARRATIVES RUN DEEP WITH EACH SEGMENT

What people believe

The understood customer

The narrative answer

Narrative Analytics combines data science and human expertise to deliver insight at scale about customers. CMOs can now match messages to segments in ways never before seen.

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“By tracking a product or a brand in its natural environment, Narrative Analytics uncovers all the stories in play and helps companies connect with the most promising ones, understand the ones the competition is telling, and find the open spaces in the narrative landscape that invite attachment and innovation.”

Robert Carroll,

CMO,

Protagonist

CUSTOMER SUCCESSES


Protagonist helps CMO’s capture the loyalty of new customer cohorts.

Narrative Analytics helps marketers understand the underlying
narratives that drive a generation’s product choices.

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