UNCERTAINTY IS THE ENEMY OF MARKETING SUCCESS
The usual suspects
The mysterious demographic
The narrative landscape
Making the wrong bets with your marketing budget can hobble your company. Crucial segments of your target market seem inscrutable. Unless you know what motivates your customers, they’ll turn their backs on you.
PROTAGONIST SHOWS WHICH NARRATIVES RUN DEEP WITH EACH SEGMENT
What people believe
The understood customer
The narrative answer
Narrative Analytics combines data science and human expertise to deliver insight at scale about customers. CMOs can now match messages to segments in ways never before seen.
Protagonist helps CMO’s capture the loyalty of new customer cohorts.
Narrative Analytics helps marketers understand the underlying
narratives that drive a generation’s product choices.
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