Project Description

Protagonist in the News

Fortune, Doug Randall: Why Most Executives Miss the Point of Meditation 4/27

Protagonist CEO, Doug Randall, gives Fortune readers a look into his morning routine and explains how daily meditation helps him be a thoughtful, decisive, reliable, and happy leader.

 

VB Engage, Stewart Rogers & Travis Wright: John Rampton, pay-to-play, and how AI affects marketing forever – VB Engage 4/11

In a podcast interview with VB Engage, Stewart Rogers interviews John Rampton, entrepreneur and author to discuss the intersection of AI and marketing– including the launch of Protagonist.

 

Dataversity, A.R. Guess: Protagonist Combines Data Science With Social Science for Modern Business 4/11

Dataversity shares the launch of Protagonist.

 

Network World, Ryan Francis: New products of the week 4.10.17 4/10

Network World features the Protagonist platform in their “Product of The Week” slideshow.

 

Datanami, George Leopold: ‘Narrative Analytics’ Targets Consumer Beliefs 4/6

The Protagonist platform launched this week crunches “cross-platform data sets” to divine consumer “beliefs and motivations.”

 

KGO-SF Radio, Ethan Bearman: April 5, 2017: CEO Spotlight – A Company That Makes Tiny Bots That Can Read Your Feelings For Businesses! 4/5

A truly fascinating CEO Spotlight with the CEO of Protagonist.io a software company that can monitor your FEELINGS and emotional reaction to products, events, politics.

 

Cabinet M (blog), Kim Bergen Sullivan: Cabinet M (blog), Kim Bergen Sullivan: Protagonist, formerly Monitor 360, launches narrative analytics solution 4/5

Unlike traditional focus groups, polls and social listening solutions, the Protagonist platform provides a broader view of what is motivating customers by analyzing complex, cross-platform data sets.

 

BizReport, Kristina Knight: Ad Roundup: Releases focus on contact 4/5

In this Bizreport advertising roundup, a trio of news that put the focus on the contact between brands and customers, including the Protagonist Platform.

 

BetaNews: New solution applies data science to understanding consumers by Ian Barker (1,695,000 UMV’s)

BetaNews reports on the launch of the Protagonist platform, designed to analyze complex, cross-platform data sets in order to reveal the underlying beliefs and motivations of consumers.

 

DestinationCRM: Protagonist Launches a Platform to Measure the Impact of Popular Narratives by Leonard Klie 4/4

Analytics delivered by the Protagonist Platform provide a representation of narrative signals, incorporating thousands of data points and specially tailored considerations.

 

iTunes: The Tech Blog Writer Podcast – Inspired Startup Stories & Interviews With Tech Leaders, Entrepreneurs, Innovators and Disruptor by Neil Hughes 4/4

In a podcast interview with Neil Hughes, the Tech blog writer, Doug Randall shares his inspiring story of founding Protagonist.

 

Mad Marketer: PROTAGONIST PLATFORM EMPOWERS LIMITLESS INSIGHT FOR MARKETERS by Maurice Nagle 4/4

Mad Marketer reports on the launch of the Protagonist platform.

 

MarTech Series: AI/ML Introducing the Protagonist Platform, A Narrative Analytics Solution That Uses Data Science to Expose Comprehensive Market Landscapes Without Limit or Bias by Avinash Duduskar 4/4

By combining social science and data science to surface “beliefs at scale” the company allows leaders to harness narratives to their advantage to build and empower brand reputations, launch new products, fuel advocacy campaigns, and understand and activate target audiences.

 

TechNewsPort: New answer applies information science to understanding shoppers by Staff 4/4

Not like social media evaluation or buyer surveys, analytics delivered by the Protagonist Platform present a complete illustration of narrative indicators, incorporating 1000’s of knowledge factors and specifically tailor-made concerns.

 

TNH (Tech News Here), Staff Writer: New solution applies data science to understanding consumers 4/4

For the past ten years, Protagonist has rigorously observed and analyzed the way that beliefs function in the world, and we were never content with the inherent biases and limits of scope in traditional market research.

 

The Next Web: How This Narrative Analytics Solution Unlocks The Beliefs That Drive Consumer Behavior by Neil Hughes 4/4

Sophisticated analytics now make it possible to send the right message to the right device at the exact right time, all in the name of progress.

 

VentureBeat: Protagonist Platform launches to uncover customer narratives using machine learning by Stewart Rogers 4/4

The result of applying machine learning and human expertise to narrative analysis produces a full overview of consumer stories, helping brands understand better how to craft future content and campaigns.

 

Advertising Week, Doug Randall: How Tech Broke Love, According to Millennials, and Why Companies Should Care 2/16

Protagonist CEO, Doug Randall, shares perspective on the millennial generation and their challenges with love..and why tech may be to blame.

 

Huffington Post, Doug Randall: How Tech Broke Love, According to Millennials, and Why Companies Should Care 2/16

Protagonist CEO, Doug Randall, shares perspective on the millennial generation and their challenges with love..and why tech may be to blame.

 

BizReport, Kristina Knight: Expert: Why ‘funny’ isn’t enough for ads 2/8

Protagonist CEO, Doug Randall, shares his thoughts on what went wrong this year’s least popular Super Bowl ads.

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