NON-PROFITS AND FOUNDATIONS OVERVIEW
Issues advocacy groups and idea-driven endowments are chartered to exert influence in critical, often emotionally charged social conversations. To understand the narrative landscape their ideas inhabit, to attach programs to deep narrative structures and to quantify results is essential, especially in a highly polarized environment.
KEY INDUSTRY PAIN POINTS
- Understand the full range of narratives in play
- Influence deeply held beliefs about hot button issues
- Evaluate the effectiveness of communications and programs
“Protagonist helped us understand teachers’ underlying beliefs and gave us confidence to completely shift our strategy.”
Bill and Melinda Gates Foundation
ENERGIZE YOUR MISSION
When an organization needs to establish the value of its mission in the public consciousness, Narrative Analytics can identify which narratives resonate most deeply with citizens’ positive attitudes & aspirations as well as help advocates align with the narratives.
WIN A NARRATIVE BATTLE
When the debate about critical issues like climate change becomes polarized, Narrative Analytics can reveal the white space in the conversation and uncover unexpected opportunities to drive positive consensus.
ACTIVATE TARGET AUDIENCE
Protagonist shows where to engage and how to connect with people whose deeply held beliefs match your mission and helps to create campaigns that inspire them to donate or to act.
START YOUR HERO’S JOURNEY NOW