NON-PROFITS AND FOUNDATIONS OVERVIEW

Issues advocacy groups and idea-driven endowments are chartered to exert influence in critical, often emotionally charged social conversations. To understand the narrative landscape their ideas inhabit, to attach programs to deep narrative structures and to quantify results is essential, especially in a highly polarized environment.

KEY INDUSTRY PAIN POINTS

  • Understand the full range of narratives in play
  • Influence deeply held beliefs about hot button issues
  • Evaluate the effectiveness of communications and programs

“Protagonist helped us understand teachers’ underlying beliefs and gave us confidence to completely shift our strategy.”

Carina Wong

Deputy Director

Bill and Melinda Gates Foundation

ENERGIZE YOUR MISSION

When an organization needs to establish the value of its mission in the public consciousness, Narrative Analytics can identify which narratives resonate most deeply with citizens’ positive attitudes & aspirations as well as help advocates align with the narratives.

WIN A NARRATIVE BATTLE

When the debate about critical issues like climate change becomes polarized, Narrative Analytics can reveal the white space in the conversation and uncover unexpected opportunities to drive positive consensus.

ACTIVATE TARGET AUDIENCE

Protagonist shows where to engage and how to connect with people whose deeply held beliefs match your mission and helps to create campaigns that inspire them to donate or to act.

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ADVOCACY CUSTOMER CASE STUDY

Protagonist helped the Bill and Melinda Gates Foundation promote adoption of the Common Core Curriculum by revealing and attaching to teachers’ deeply held beliefs.

How do we re-frame a high-stakes conversation about education?

CHALLENGE:

Losing traction with teachers on major education initiatives

SOLUTION:

Identified opportunity to align teacher strategy with a strongly held narrative of teacher desires for professional development and avoiding a deeply problematic narrative about treating education as a business

VALUE:

Successfully positioned the Foundation as an advocate for teachers through an evolved communications, programming, and investment platform

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