WHAT YOU LEARN & WHAT YOU GET

Narrative Playbook

The rubber meets the road with this data-based tactical guide to framing and executing a narrative strategy that solves business problems and meets business goals

Messaging

The Narrative Playbook shows you or your creative agency how to develop messaging that works with the narrative grain, enhances your relevance and influence in the conversation, and advances your narrative strategy.

Narrative Signature

Your narrative signature scores your association with each narrative. It clearly identifies which narratives are working against you, which ones are working for you, and which narratives may give you the opportunity to shape a new narrative.

Content

The Narrative Playbook helps you develop content that delivers your messaging to the right audience in the right form to realize your narrative strategy.

Channels

The Narrative Playbook helps you understand your target audience better with deep segment profiles and guidance for the best images, text and media to connect with them through demographically appropriate channels.

Influencers

The Narrative Playbook helps you understand who is framing the conversation so you understand how to change it in your favor. It identifies and analyzes influencer allies and coalitions that can be activated in support of your narrative strategy.

OTHER NARRATIVE ANALYTICS PRODUCTS

NARRATIVE ANALYSES & STRATEGY
NARRATIVE SUBSCRIPTION

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