OUR HUMAN-MACHINE INTERFACE DELIVERS INSIGHTS2

Narrative Engine

Narrative Expertise

Protagonist delivers the first intelligent technology platform to harness Big Data, Machine Learning and Natural Language Processing to identify, measure and shape narratives. Protagonist’s human experts are uniquely able to drive strategic marketing initiatives based on those narratives.

OUR PROCESS:
COLLECTION TO CURATION TO CONCLUSIONS

First, we define the questions you want to answer, then curate the data to isolate relevant sources. We passively, invisibly collect data from all social and traditional media and custom data sets. Proprietary metadata lets us slice and dice the data to yield actionable insights by category.

ALGORITHMS AND EXPERTS
SURFACE NARRATIVES

Protagonist looks for the narrative rich linguistic structures that signal emotional strength and conviction. In the resulting data set, narrative experts find and classify distinct stories. Protagonist then seeks similar narratives in the wild to widen and deepen understanding.

LEVERAGE THE NARRATIVES
THAT IMPACT YOUR BUSINESS

Next Protagonist identifies the narratives that most directly impact or attach to your business. Then we evaluate the impact of each narrative based on its reach and engagement. From these, we identify the highest volume and the fastest rising narratives as well as those that are emerging now.

OUR NARRATIVE ANALYTICS PRODUCTS:

NARRATIVE
ANALYSIS & STRATEGY

  • Narrative Landscape
  • Narrative Description
  • Narrative Impact
  • Narrative Signature
  • Narrative Strategy

6-8 WEEKS

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NARRATIVE
SUBSCRIPTION

  • Landscape Updates
  • Signature Updates
  • Campaign Tracking
  • Narrative Guidance

MONTHLY / QUARTERLY

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NARRATIVE
PLAYBOOK

  • Messaging
  • Content
  • Channels
  • Influencers

3-4 WEEKS

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START YOUR HERO’S JOURNEY NOW

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