HEALTHCARE OVERVIEW

Offering services to patients in a highly politicized landscape, healthcare providers must balance patient needs, government regulations, and sound business practices in order to maintain public trust and deliver a high standard of care.

KEY INDUSTRY PAIN POINTS

  • Understand and address patient needs and fears
  • Uncertainty about the future of healthcare in America
  • Find a workable business model

“Using the power of resonant narratives to engage with mothers can help advance the goal of reducing C-section rates and empower more women to make informed decisions about how best to give birth to their children”

Trish Mittal

Engagement Lead

Protagonist

ENERGIZE YOUR BRAND

Healthcare companies operate at the intersection where scientific innovation, health insurers, business practices, and routine & urgent patient needs come together. When these narratives get out of balance, brand currency can suffer. Narrative Analytics diagnoses the condition and shows the cure.

WIN A NARRATIVE BATTLE

Identifying and understanding the narratives that express patients’ deeply held beliefs is key to advancing narratives that will reflect and reassure them. Finding the openings in a heated narrative landscape lets healthcare companies have a place at the table and a voice in policy conversations.

ACTIVATE TARGET AUDIENCE

Protagonist identifies the narratives audiences live by. Protagonist quantifies narratives about how audiences are able to hear those stories. Protagonist helps healthcare companies move customers toward healthier behavior and better health outcomes.

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HEALTHCARE CUSTOMER CASE STUDY

Protagonist helped the California Healthcare Foundation understand patients’ and doctors’ narratives about C-sections and change public attitudes about when and why to have them.

How can we educate women around a key critical health topic?

CHALLENGE:

Decrease the rates of C-sections by providing influencers – healthcare organizations and advocates – with new ways to engage women

SOLUTION:

Discover the range of narratives women hold about C-sections and the emotions associated with their beliefs. Analyze how the narratives differ by demographic segments

VALUE:

Showed that women’s narratives about C-sections are rooted strongly in personal experience, rather than medical data. Informed a multi-prong strategy for patient engagement by speaking in the women’s own terms

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