Offering services to patients in a highly politicized landscape, healthcare providers must balance patient needs, government regulations, and sound business practices in order to maintain public trust and deliver a high standard of care.
KEY INDUSTRY PAIN POINTS
- Understand and address patient needs and fears
- Uncertainty about the future of healthcare in America
- Find a workable business model
“Using the power of resonant narratives to engage with mothers can help advance the goal of reducing C-section rates and empower more women to make informed decisions about how best to give birth to their children”
ENERGIZE YOUR BRAND
Healthcare companies operate at the intersection where scientific innovation, health insurers, business practices, and routine & urgent patient needs come together. When these narratives get out of balance, brand currency can suffer. Narrative Analytics diagnoses the condition and shows the cure.
WIN A NARRATIVE BATTLE
Identifying and understanding the narratives that express patients’ deeply held beliefs is key to advancing narratives that will reflect and reassure them. Finding the openings in a heated narrative landscape lets healthcare companies have a place at the table and a voice in policy conversations.
ACTIVATE TARGET AUDIENCE
Protagonist identifies the narratives audiences live by. Protagonist quantifies narratives about how audiences are able to hear those stories. Protagonist helps healthcare companies move customers toward healthier behavior and better health outcomes.
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