Entertainment Overview
As new digital delivery formats eclipse traditional media models, entertainment brands have to carefully position emerging technologies, enticing entertainment options, and content that will resonate most effectively with new audiences.
Key Industry
Pain Points
UNDERSTAND AND ADDRESS GENERATIONAL NARRATIVES
The richness of digital data - from social to traditional media - describes in detail the deep beliefs of generations today, but only when analyzed and understood at scale.
LEVERAGE NEW ENTERTAINMENT CONSUMPTION TECHNOLOGIES
User beliefs around how and why they consume media the way they do provides critical data for entertainment brands.
CREATE NEW ADVERTISING MODELS BASED ON NEW DEMOGRAPHIC INSIGHTS
Demographics tied to deep beliefs provides advertisers a powerful way to connect with the right audience with the right message.
“Protagonist deeply understands and tracks Millennials’ emerging preferences in the Entertainment space, enabling customers to tailor product for maximum success”
Doug Randall, CEO, Protagonist
Solutions for Entertainment
Energize Your Brand
New generations of consumers and new media options mean that industry leaders need to reposition themselves to remain relevant. Narrative Analytics can provide insights at scale, enabling entertainment companies to tell stories that resonate in packages that sell.
Win a Narrative Battle
Identifying and understanding the Narratives that express a generation’s deeply held beliefs is key to creating content that will reflect, engage, and move them. Finding the openings to tell untold stories to under-recognized audiences gives media companies a key to innovation.
Activate Your Target Audience
Protagonist identifies the Narratives that drive audience behavior. We analyze beliefs about how audiences want to experience those stories. Protagonist then helps advertisers leverage the Narratives to speak to audiences – an entertainment trifecta that keeps brands fresh and powerful in changing times.
Warner Bros.
Protagonist helped Warner Bros. understand and rank the full range of Narratives that motivate the biggest and most elusive generation – millennials.
The Challenge
Deliver emotionally relevant content in formats and through technologies that millennials prefer
The Solution
Surfaced the Narratives that express millennials hopes, frustrations, political passions, and technology preferences
The Results
Identified the psychic social and economic realities millennials occupy in order to deliver more relevant entertainment through preferred formats and technologies
It's Time for the Deep Dive
The Narrative Analytics Difference:
How to Achieve Success in a Post-fact World