As an array of digital delivery formats eclipse traditional broadcast models, entertainment producers, marketers, and advertisers have to carefully select emerging technologies, entertainment packaging, and story options that will resonate with new audiences.
KEY INDUSTRY PAIN POINTS
- Understand and address generational narratives
- Leverage new entertainment consumption technologies
- Create new advertising models based on new demographic insights
“Protagonist deeply understands and tracks Millennials’ emerging preferences in the Entertainment space, enabling customers to tailor product for maximum success”
ENERGIZE YOUR BRAND
New generations of consumers and new media emerging mean that industry leaders need to reinvent their brands if they want to be relevant to new audiences. Narrative Analytics can provide insights at a scale entertainment companies can use to tell stories that resonate in packages that sell.
WIN A NARRATIVE BATTLE
Identifying and understanding the narratives that express a generation’s deeply held beliefs is the key to producing the narratives that will reflect, engage, and move them. Finding the openings to tell untold stories to under-recognized audiences gives media companies the key to innovation.
ACTIVATE TARGET AUDIENCE
Protagonist identifies the narratives audiences live by. We quantifies narratives about how audiences want to experience those stories. Protagonist then helps advertisers leverage the narratives to speak to audiences – an entertainment trifecta that keeps brands fresh and powerful in changing times.
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