ENTERTAINMENT OVERVIEW

As an array of digital delivery formats eclipse traditional broadcast models, entertainment producers, marketers, and advertisers have to carefully select emerging technologies, entertainment packaging, and story options that will resonate with new audiences.

KEY INDUSTRY PAIN POINTS

  • Understand and address generational narratives
  • Leverage new entertainment consumption technologies
  • Create new advertising models based on new demographic insights

“Protagonist deeply understands and tracks Millennials’ emerging preferences in the Entertainment space, enabling customers to tailor product for maximum success”

Doug Randall

CEO

Protagonist

ENERGIZE YOUR BRAND

New generations of consumers and new media emerging mean that industry leaders need to reinvent their brands if they want to be relevant to new audiences. Narrative Analytics can provide insights at a scale entertainment companies can use to tell stories that resonate in packages that sell.

WIN A NARRATIVE BATTLE

Identifying and understanding the narratives that express a generation’s deeply held beliefs is the key to producing the narratives that will reflect, engage, and move them. Finding the openings to tell untold stories to under-recognized audiences gives media companies the key to innovation.

ACTIVATE TARGET AUDIENCE

Protagonist identifies the narratives audiences live by. We quantifies narratives about how audiences want to experience those stories. Protagonist then helps advertisers leverage the narratives to speak to audiences – an entertainment trifecta that keeps brands fresh and powerful in changing times.

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ENTERTAINMENT CUSTOMER CASE STUDY

Protagonist helped Warner Bros. understand and rank the full range of narratives that motivate the biggest and most elusive generation – millennials.

How do we activate and address a huge and dimly understood generation?

CHALLENGE:

Deliver emotionally relevant content in formats and through technologies that millennials prefer

SOLUTION:

Surfaced the narratives that express millennials hopes, frustrations, political passions and technology

VALUE:

Identified the economic and social and psychic realities millennials occupy in order to deliver more relevant entertainment through preferred formats and technologies

START YOUR HERO’S JOURNEY NOW

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