CHALLENGE


Despite aggressive marketing spend, sales are still flat

The usual suspects

The inscrutable customer

The narrative landscape

Maybe your company stepped in it. Maybe the competition’s gaining ground. Or maybe the brand is just getting a little stale and you don’t really have a clue what’s going on or how to turn things around.

SOLUTION


Protagonist reveals your customers’ deep beliefs

What people believe

The understood customer

The narrative answer

Narrative Analytics combines data science and human expertise to uncover your customers’ narratives about your brand and shows CMOs how to leverage them to breathe new life into your marketing.

Download Solution Briefs
“Narrative Analytics enabled us to identify a number of positive and negative narratives about ownership that were prevalent in the US, understand their relative importance, ascertain what circumstances & themes were driving each narrative, and crucially identify where these conversations were happening and who was driving them.”

Julian Aldridge,

Brand Evangelist,

Former VP Charles Schwab

CUSTOMER SUCCESSES


Protagonist helps big brands find new ways to engage

Narrative Analytics helps even the most successful brands capture new markets and restore lost energy.

START YOUR HERO’S JOURNEY NOW

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