Why do people do what they do?


PROTAGONIST DELIVERS ACTIONABLE INSIGHTS AT SCALE

NARRATIVES IN THE WILD

CUSTOMER BELIEFS

MARKET RESULTS

Brilliant technology and expert humans collaborate to find the underlying narratives about your brand, your product or your mission. These stories reveal the deeply held beliefs that drive behavior. With Narrative Analytics, we show you how to shape those beliefs in your favor and measure the impact of your marketing.

Why Narrative Analytics

PROTAGONIST TRACKS NARRATIVES WHERE THEY LIVE


IN THE GREAT DIGITAL WILD

We use Natural Language Processing and Machine Learning to passively discover, quantify and describe millions of data points to find the stories people tell about you when they think no one is listening in.

Then we assess the emotional strength of the narratives and teach our algorithms to find them in the wild, so marketers have a continuous feedback loop in place.

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PROTAGONIST EMPOWERS MARKETERS


TO KNOW THE STORY IS TO OWN THE STORY

We identify and rank all the stories at play in your Narrative Landscape, so you can turn the conversation to where you want and need it to go.

ENERGIZE YOUR BRAND

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WIN A NARRATIVE BATTLE

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ACTIVATE TARGET AUDIENCE

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STARBUCKS. WARNER BROS. MICROSOFT.


PROTAGONIST IS THE SMART SOLUTION FOR HIGH STAKES PLAYERS

START YOUR HERO’S JOURNEY NOW

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